Social Media and Point-Of-Sale photo and Video Campagin for PORSCHE DESIGN X SONRA collaboration.

 

The concept of the collaboration was to create shoes in a design language of “Past, Present & Future”

In cooperation with the client we decided to shoot photos for the “Past” on medium format film and for the “Present” digital.

For the “Future” we had a 3D rendering produced from the Sonra Design of the shoe.

 

The Video was shot on a full frame cine-camera. We shot scenes in both 9:16 and 16:9 formats.

The 3D rendering was incorporated into the video to tell the entire “Past, Present, Future” Story in one asset.

VIDEO + STILLS

PHOTOS

Client: Porsche Design & Sonra
Agency: M&C Saatchi
Concept and Creative Direction by HØJKANT
Photo & Video by HØJKANT
Produktion: Frankandevan
Producer: Björn Hellgardt
Photo retouch: Felix Weber
Light: Chris Leipold
Light assistent: Konstantin Walther
Styling: Jeanna Krichel
Hair & Make-up: Chrissie Moissl
Cast: Hikmet Sugoer & Dean Thonn